Fiesta Nacional de la Vendimia 2014
-Contest participation-
Every year the city of Mendoza commemorates the production of wine
with its typical, international and amazing celebration of La Fiesta
Nacional de la Vendimia. Since the last few years its been able for
graphic designers, artists and professioals of comunication areas to
develop a Brand Identity for the celebration and all its parts.
The event takes place in Mendoza and a series of parallel events
take place too in the times of Vendimia.
This is my work that I presented for the contest in 2014.
I began by collecting references of Mendoza,
from the cold winters in the mountains to the warm afternoons
of autumn in the San Martin park picking up orange leaves from the grass.
After having done the alphabet I made the logotype
that will go together with every piece in the identity campaign.
And then I produced some pieces that would complement
the style and graphic aesthetic of the brand.
From promotional posters, street backlight pieces to hand flyers.
All with details of hand painting acrilics and wine stains.
